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Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
Manage episode 409688492 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
Learn more about your ad choices. Visit megaphone.fm/adchoices
240 episoade
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Manage episode 409688492 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
Learn more about your ad choices. Visit megaphone.fm/adchoices
240 episoade
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Similar cu Rockstar CMO FM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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