Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Trends from Metia and Flaws on a Farm Episode
Manage episode 399041093 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report.
They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers.
Ian then winds down the week with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss making flaws a marketing virtue.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Misia Tramp from Metia on LinkedIn
// Liz High from Metia on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// International agency Metia Group
// Metia Group’s B2B Marketing Trends Report
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Fashion by David Bowie - on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
248 episoade
Distribuie
Manage episode 399041093 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report.
They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers.
Ian then winds down the week with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss making flaws a marketing virtue.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Misia Tramp from Metia on LinkedIn
// Liz High from Metia on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// International agency Metia Group
// Metia Group’s B2B Marketing Trends Report
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// Fashion by David Bowie - on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
248 episoade
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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