Summer Craig, President & CEO, Craig Group

ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Caree...

Summer Craig, the President & CEO of Craig Group, is a seasoned digital marketer with a background driving ROI-focused strategies for multi-million dollar companies.

From starting her career at Austin-based ad agency GSD&M working on Mastercard, Walmart, and Southwest Airlines to navigating the corporate communications complexities of mergers and buyouts in the telecom industry at SBCGlobal-Cingular-AT&T, Summer rapidly rose through the ranks and her analytical prowess became a hallmark of her career. This skillset, combined with her expertise in media buying and selling, positioned her as a standout in the early advertising landscape.

Charging into the digital realm, Summer played a pivotal role at AOL, contributing to the adoption of innovative Martech and pioneering programmatic advertising. That experience was a stepping stone to Summer’s tenure at HomeAway.com (later VRBO), where the company completed a successful IPO and delved into the world of venture capital, and her entrepreneurial flame was lit.

She moved back to Houston and soon became a regional client rep with New York-based Publicis ZenithOptimedia overseeing Gulf States Toyota, where she learned the intricacies of operating one of the world's largest privately held businesses under a major brand. Summer transitioned into an in-house leadership role where she was responsible for showing marketing effectiveness to the board, dealer council, and executive stakeholder groups.

In 2019, Summer founded Craig Group, a company rooted in data-first sales and marketing, leveraging her extensive wisdom and expertise built over the course of 20 years to create impactful results for clients.

Beyond building a large team across four states, Summer's most impressive personal accomplishments include summiting Mount Kilimanjaro and Mount Rainier as a proud mom of three. Her out-of-the-office passions — ranging from mountain climbing and camping to competitive sports and giving time to causes she believes in — reveal an authentic commitment to pushing boundaries and pursuing hard goals.

For decision-makers at private equity-backed businesses and independent family-owned companies, Summer Craig is a valuable and dynamic partner, combining a wealth of experience with a relentless focus on delivering tangible value.