How Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick Keiser

Rooted in Retail

If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser!

Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly webinar series that brings together independent retailers and community organizations with top industry experts to share insights and strategies for business growth.

In this episode, we’re diving into powerful AI tools like ChatGPT, Gemini, Pika, and many others. You’ll get practical tips on how to use this technology to streamline your marketing, engage your customers online, and even optimize your inventory management.

We'll also cover why it's so important to use AI responsibly and share some great ways to integrate it into your retail operations. Join us as we explore how independent retailers can harness AI to save time and money in your business. This conversation is all about navigating the exciting future of AI in independent retail!
[01:13] Meet Patrick Keiser from Heart on Main Street

[03:19] How Crystal defines AI

[16:05] Why you must humanize AI copy and make it your own

[17:46] Crystal's advice on how to make AI-written copy sound like your brand voice

[22:19] What other ways does Crystal think ChatGPT can help retailers?

[27:34] Crystal's tips on how to use AI to create videos and images from scratch

[35:46] Where can retailers start to experiment with AI in their business?

[38:54] Two strategies for leveraging chatbots for customer service and driving engagement in your DMs

[42:07] What are Crystal's tips for retailers who are looking to try more advanced AI strategies?

[48:07] What are some of the more innovative things that Crystal has seen retailers used AI for?

[54:40] What changes will AI bring to our everyday lives over the next decade?

Get all of the resources on our website at: https://www.crystalmediaco.com/episodes/how-retailers-can-use-ai-to-save-time-and-money-with-crystal-vilkaitis-and-patrick-keiser/
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Capitole

1. How Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick Keiser (00:00:00)

2. Meet Patrick Keiser from Heart on Main Street (00:01:13)

3. How Crystal defines AI (00:03:19)

4. Why you must humanize AI copy and make it your own (00:16:05)

5. Crystal's advice on how to make AI-written copy sound like your brand voice (00:17:46)

6. What other ways does Crystal think ChatGPT can help retailers? (00:22:19)

7. Crystal's tips on how to use AI to create videos and images from scratch (00:27:34)

8. Where can retailers start to experiment with AI in their business? (00:35:46)

9. Two strategies for leveraging chatbots for customer service and driving engagement in your DMs (00:38:54)

10. What are Crystal's tips for retailers who are looking to try more advanced AI strategies? (00:42:07)

11. What are some of the more innovative things that Crystal has seen retailers used AI for? (00:48:07)

12. What changes will AI bring to our everyday lives over the next decade? (00:54:40)