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How to Sell: Uncovering Specialty Sales

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Manage episode 158719212 series 1090642
Content provided by Rural Lifestyle Dealer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rural Lifestyle Dealer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills. Have you ever had a customer negotiate you down to the bare minimum on a tractor, but when you added the rock rake, box blade, post-hole digger, finish mower and blade at full price, you ended up with a nice profit margin? If the answer is “yes,” you know the value of those small pieces that make a tractor more productive and a dealership more profitable. In this audio story, Contributing Writer Mike Wiles explores the art of selling niche attachments. For more audio stories, visit: https://www.rurallifestyledealer.com/audio
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45 episoade

Artwork
iconDistribuie
 
Manage episode 158719212 series 1090642
Content provided by Rural Lifestyle Dealer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rural Lifestyle Dealer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills. Have you ever had a customer negotiate you down to the bare minimum on a tractor, but when you added the rock rake, box blade, post-hole digger, finish mower and blade at full price, you ended up with a nice profit margin? If the answer is “yes,” you know the value of those small pieces that make a tractor more productive and a dealership more profitable. In this audio story, Contributing Writer Mike Wiles explores the art of selling niche attachments. For more audio stories, visit: https://www.rurallifestyledealer.com/audio
  continue reading

45 episoade

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