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Avoiding PLG Landmines ❌ 7 Mistakes That Can Doom Your Strategy ❌
Manage episode 434431241 series 3586448
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Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in your way—watch now to learn how to navigate the PLG landscape effectively.
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🎥 Videos Mentioned
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PLG Mastery 🔥 Top 5 Metrics That Fuel Product Led Growth 📈
https://www.youtube.com/watch?v=Ol6kMjzMOAs
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⏰ Table of Contents
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00:00 - Introduction to PLG and Common Pitfalls
00:22 - Why PLG Initiatives Often Fail
01:28 - Reason 1: Lack of Stakeholder Support
02:13 - The Risks of Holdouts
02:55 - Reason 2: Inadequate Resourcing
03:39 - The Pitfalls of Under-Resourcing PLG
04:25 - Reason 3: Misaligned Metrics
05:15 - How Competing Metrics Can Derail PLG
05:58 - Reason 4: Quarterly Pressure
06:45 - The Long-Term Nature of PLG Initiatives
08:09 - Reason 5: Narrow View of PLG
09:32 - The Importance of a Holistic Approach
10:17 - Reason 6: Sales Sees PLG as a Threat
11:17 - Educating Sales on the Benefits of PLG
13:04 - Reason 7: Company Stage and Inertia
13:49 - The Challenges for Older Companies
16:31 - Conclusion and Final Thoughts
16:53 - Call to Action: Visit SaaS CMO Pro
Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
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