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171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

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Manage episode 401955127 series 1927559
Content provided by Joe Lemon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Lemon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tap into: SalesCulture.co

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How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?

In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.

With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.

The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.

00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World

Connect with Paul-Lukas Hoffschmidt on LinkedIn

https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co

Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

  continue reading

231 episoade

Artwork
iconDistribuie
 
Manage episode 401955127 series 1927559
Content provided by Joe Lemon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Lemon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tap into: SalesCulture.co

--

How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?

In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.

With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.

The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.

00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World

Connect with Paul-Lukas Hoffschmidt on LinkedIn

https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co

Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

  continue reading

231 episoade

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