159 Prospecting That Works With Justin Chi

Sales Is King

Summary

B2B buyers doors are essentially closed to emailing, so what is the former #1 SDR at Zoominfo doing to crack the code?

In this episode, Dan Sixsmith interviews Justin Chi, the founder and CEO of Cold Email Hackers, about prospecting and SDRs. Justin shares his journey into sales and how he leveraged email to book meetings and grow his business. They discuss the importance of email deliverability and how to personalize messages at scale. Justin also shares his thoughts on AI in sales and the benefits of outsourcing the SDR function to an agency. The episode concludes with a discussion on the importance of putting in the work and constantly adapting to the changing landscape of sales.

Takeaways

Email can be a powerful tool for prospecting and booking meetings.

Email deliverability is becoming more challenging, and it's important to use alternate domains to improve deliverability rates.

Personalization is key in email outreach, but it's important to strike a balance between personalization and scalability.

AI in sales is still evolving and requires a human component to create relevant and effective messaging.

Outsourcing the SDR function to an agency can provide consistency and expertise, especially for startups with limited resources.

To improve outbound campaigns, talk to happy customers, understand their pain points, and reverse engineer successful messaging.

Constantly adapt and stay up-to-date with the changing landscape of sales to remain successful.

Chapters

00:00 Leveraging Email for Prospecting and Booking Meetings

08:50 Personalization at Scale: Striking the Right Balance

14:39 Reverse Engineering Successful Messaging