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#64 - Mastering Social Media to Grow Your Beauty Brand - Samantha’s Beauty Confessions Ft. Summer Labayen
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In this episode of Samantha's Beauty Confessions, I sit down with the amazing Summer Labayen, a hairstylist, L’Oréal Professional Ambassador, and educator with over 20 years in the industry. If you’re a stylist juggling multiple roles or just curious about breaking into the influencer space, this episode is a must-listen. Summer shares her journey from starting in high school beauty programs to becoming an independent educator and influencer while raising three kids. She also drops invaluable tips on content creation, social media strategies, and landing brand partnerships—all while staying grounded and balancing family life.
We dive deep into how Summer transitioned from commission-based salon work to booth rental, how she balances her career with motherhood, and the unexpected challenges that come with being a beauty industry influencer. If you’ve ever wondered how to grow your brand on social media or take your hairstyling career to the next level, Summer’s insights on leveraging platforms like Instagram and working with major brands like L'Oréal are golden. From filming and editing her own content to pitching herself for brand ambassador roles, she proves that success in this space is all about being proactive and consistent.
By the end of the episode, you’ll feel inspired to take charge of your own career, pitch yourself for new opportunities, and build authentic connections within the beauty community. Summer’s story is a testament to what can happen when you say "yes" to opportunities, stay persistent, and use social media not just as a tool for business growth but also to foster meaningful friendships. Trust me, y'all—after hearing this episode, you’ll be ready to elevate your own game, both behind the chair and online!
Connection with Summer
Instagram - @manely.summer
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