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Secret Escapes’ formula for hiring best-in-class performance marketers with Head of Performance & Revenue, Rumyana Miteva #2
Manage episode 278043326 series 2819038
Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.
Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.
This episode covers
- Improving your business development communications
- Assessing current and upcoming business needs
- Identifying cultural fits in employment candidates
- Diversity and inclusion when hiring
- Specialist vs T-Shaped marketeers
- Keeping staff engaged and passionate
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
27 episoade
Manage episode 278043326 series 2819038
Would you take the best digital marketeer in the world if they were a poor cultural fit for your business? Striking a balance between skills and shared values is key as you expand your workforce - something that Secret Escapes’ Head of Performance and Revenue, Rumyana Miteva knows all too well.
Rumyana joins Alex Marriner in episode 2 of the Scale of One to Tech podcast to discuss how Secret Escapes have maintained passion and engagement from their staff and the tools used to do so. They also explore the recent shift towards T-Shaped marketeers, identifying current and future business needs, and upskilling your team.
This episode covers
- Improving your business development communications
- Assessing current and upcoming business needs
- Identifying cultural fits in employment candidates
- Diversity and inclusion when hiring
- Specialist vs T-Shaped marketeers
- Keeping staff engaged and passionate
Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com
27 episoade
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