It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Richard Simpson: Scottish marketing leader
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Manage episode 417481832 series 2445448
Content provided by Scottish Business Network and Fraser Allen from Fraser Allen Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scottish Business Network and Fraser Allen from Fraser Allen Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
If you’ve had any interaction with the Scottish marketing industry, you will almost certainly have heard of Tayburn, one of the leading agencies in Scotland for more than four decades. Our guest in this episode is Richard Simpson, who joined Tayburn 14 years ago, before participating in a management buyout to become co-owner and joint managing director. Several other large agencies have fallen by the wayside over the years, but Tayburn has successfully adapted over and over again to the rapid transformation of the market-place. Originally known for traditional branding and annual reports, the company then moved into the design and build of websites, before repositioning itself as a creative strategic partner. Richard explains his thoughts on marketing and the challenges of running a business in difficult times. We also hear about his passion for sport (particularly rugby and CrossFit), his love of sneakers and what he likes to rustle up in the kitchen. Interview by Fraser Allen recorded on 20th January 2023. www.allencomms.co.uk
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98 episoade
MP3•Pagina episodului
Manage episode 417481832 series 2445448
Content provided by Scottish Business Network and Fraser Allen from Fraser Allen Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scottish Business Network and Fraser Allen from Fraser Allen Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
If you’ve had any interaction with the Scottish marketing industry, you will almost certainly have heard of Tayburn, one of the leading agencies in Scotland for more than four decades. Our guest in this episode is Richard Simpson, who joined Tayburn 14 years ago, before participating in a management buyout to become co-owner and joint managing director. Several other large agencies have fallen by the wayside over the years, but Tayburn has successfully adapted over and over again to the rapid transformation of the market-place. Originally known for traditional branding and annual reports, the company then moved into the design and build of websites, before repositioning itself as a creative strategic partner. Richard explains his thoughts on marketing and the challenges of running a business in difficult times. We also hear about his passion for sport (particularly rugby and CrossFit), his love of sneakers and what he likes to rustle up in the kitchen. Interview by Fraser Allen recorded on 20th January 2023. www.allencomms.co.uk
…
continue reading
98 episoade
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