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Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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EP. 116 - Building Effective Closed-Loss Programs in Account-Based Marketing
Manage episode 449519048 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.
Best Moments:
(00:32) Introduction to closed-loss programs and their importance in Q4
(01:36) Segmenting closed-loss opportunities based on verticals and past objections
(02:17) Importance of reengaging through the same seller for higher success rates
(03:27) Utilizing marketing programming and content assets to overcome past objections
(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts
(05:29) The year-round potential of closed-loss programs
(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities
(07:22) Customer win-back programs and their potential
(08:13) Time-based triggers for reengaging closed-loss opportunities
(09:04) Effective messaging strategies for reengagement
(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts
120 episoade
Distribuie
Manage episode 449519048 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.
Best Moments:
(00:32) Introduction to closed-loss programs and their importance in Q4
(01:36) Segmenting closed-loss opportunities based on verticals and past objections
(02:17) Importance of reengaging through the same seller for higher success rates
(03:27) Utilizing marketing programming and content assets to overcome past objections
(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts
(05:29) The year-round potential of closed-loss programs
(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities
(07:22) Customer win-back programs and their potential
(08:13) Time-based triggers for reengaging closed-loss opportunities
(09:04) Effective messaging strategies for reengagement
(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts
120 episoade
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Similar cu Scrappy ABM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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continue reading
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