EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks

Scrappy ABM

In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are invited to share their personal stories, fostering trust and long-term connections.

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Best Moments:

(01:16) Using story-driven interviews to connect with potential clients or partners, creating a foundation for future business relationships

(02:04) How "The Marketing Ladder" podcast serves as a model for story-based podcasting, helping guests share their career journeys and successes

(03:36) By focusing on talent acquisition and career stories, podcasts can build positive associations with target accounts, positioning the host as a connector in the industry

(04:24) Strategies for engaging with guests after the interview, including personalized follow-ups and content sharing to maintain the relationship

(06:09) Tips for selecting the type of stories that guests should share, ensuring it aligns with their experiences and the podcast's objectives

(07:54) The main objective of a story-based podcast — to build trust, which can lead to referrals, partnerships, and long-term business opportunities

(09:37) Discussing the enduring value of relationships built through genuine, story-centered conversations

(10:42) The importance of showing genuine care for guests and establishing oneself as a trustworthy partner