Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Similar cu Search with Candour - SEO podcast
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Negativity bias with Giulia Panozzo
Manage episode 443905401 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!
Why do negative headlines get more clicks than positive ones?
How does negativity bias affect the way we search?
Why does one piece of negative feedback standout against positive feedback?
Resources and studies:
- Neuroscience of Search: What does brain science tell us about the user? 🧠
- Negativity drives online news consumption | Nature Human Behaviour
- Consuming Negative News Can Make You Less Effective at Work
- How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect
- Martin E.P. Seligman | Positive Psychology Center
- Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast
Follow Giulia
Chapters
- 00:00 Users are more aware of marketing tactics
- 00:31 Welcome to Search with Candour
- 00:42 Introducing Giulia Panozzo and Neuromarketing
- 01:50 Sponsors
- 04:53 Giulia Panozzo's Background and Achievements
- 05:53 What is Negativity Bias?
- 10:55 The Neuroscience Behind Negativity Bias
- 17:06 Marketing's Impact on User Behaviour
- 25:27 User Scepticism and Authenticity in Reviews
- 36:08 Confirmation Bias and Negativity Bias
- 37:26 Questioning Beliefs and Seeking Honest Reviews
- 38:43 Critical Thinking and Bias in Academia
- 41:26 Negativity Bias in Career and Workplace
- 45:25 Impact of Negative Feedback and Learned Helplessness
- 48:58 Two-Way Feedback and Work Culture
- 57:15 Good Daily Habits for Fighting Negativity Bias
- 59:29 Reframing Failures and Neuroplasticity
- 01:03:33 Future of Search and Marketing
- 01:05:00 Conclusion and Final Thoughts
280 episoade
Distribuie
Manage episode 443905401 series 2621138
Content provided by Candour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Candour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast!
Why do negative headlines get more clicks than positive ones?
How does negativity bias affect the way we search?
Why does one piece of negative feedback standout against positive feedback?
Resources and studies:
- Neuroscience of Search: What does brain science tell us about the user? 🧠
- Negativity drives online news consumption | Nature Human Behaviour
- Consuming Negative News Can Make You Less Effective at Work
- How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect
- Martin E.P. Seligman | Positive Psychology Center
- Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast
Follow Giulia
Chapters
- 00:00 Users are more aware of marketing tactics
- 00:31 Welcome to Search with Candour
- 00:42 Introducing Giulia Panozzo and Neuromarketing
- 01:50 Sponsors
- 04:53 Giulia Panozzo's Background and Achievements
- 05:53 What is Negativity Bias?
- 10:55 The Neuroscience Behind Negativity Bias
- 17:06 Marketing's Impact on User Behaviour
- 25:27 User Scepticism and Authenticity in Reviews
- 36:08 Confirmation Bias and Negativity Bias
- 37:26 Questioning Beliefs and Seeking Honest Reviews
- 38:43 Critical Thinking and Bias in Academia
- 41:26 Negativity Bias in Career and Workplace
- 45:25 Impact of Negative Feedback and Learned Helplessness
- 48:58 Two-Way Feedback and Work Culture
- 57:15 Good Daily Habits for Fighting Negativity Bias
- 59:29 Reframing Failures and Neuroplasticity
- 01:03:33 Future of Search and Marketing
- 01:05:00 Conclusion and Final Thoughts
280 episoade
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Similar cu Search with Candour - SEO podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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