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Decoding The Difference: Outdoor + Cycling Audiences

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Manage episode 453479170 series 3588974
Content provided by Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.

Show Notes:

Shift Active Media: https://www.shiftactivemedia.com

Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/

Steve Holmberg: http://www.stephenholmberg.com

Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

  continue reading

81 episoade

Artwork
iconDistribuie
 
Manage episode 453479170 series 3588974
Content provided by Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.

Show Notes:

Shift Active Media: https://www.shiftactivemedia.com

Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/

Steve Holmberg: http://www.stephenholmberg.com

Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

  continue reading

81 episoade

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