ChatGPT New Loan Program Launch Strategy - UWM 1% Conventional (Example)

Second Opinion Loan Officer Podcast

In this video, we use ChatGPT to launch a new loan program released by a major wholesale lender yesterday. While we are using UWM's 1% Conventional mortgage as an example, this strategy works with any new product launch! Let me know if you have questions about any part of this video. Here are the prompts that I mention in the video: 1. Act like a social media marketing expert in the mortgage industry. You have a new loan program and want to create a series of content pieces. For reference, here is more information about the program you are promoting: 2. Can you create 5 posts for Facebook that announces this new program to first time homebuyers. Tone - Enthusiastic. Call to action - schedule a time to see if this program is right for you. Include Emojis. Replace all mentions of UWM with Nexa Mortgage. 3. Using the original source material for this program, I want you to now write an SEO optimized blog post about this program. The length of the blog post should be between 350 and 500 words. Keywords are down payment assistance, low to moderate income, conventional mortgage, first time homebuyers. Target audience is first time homebuyers. Write at a 9th grade reading level. Include the following information in addition to what I have already provided - This special loan program recently had a reduction in costs, resulting in a lower interest rate when compared to a traditional conventional loan. Now, we have reduced the down payment. 4. Can you give me 5 SEO optimized options for the title of this blog post? Please follow google best practices for length and structure of blog post title. Do you understand? 5. I like the blog post, can you use the same copy you created, and add H2 and H3 headlines into the post for both SEO and readability purposes? 6. Now we are going to shift gears and create a linkedIn post for a target audience of Real Estate Agents. Please write in a personal tone as these agents are a part of my personal network. The goal of the post is to encourage Real Estate Agents to share this new program with any homebuyers that might meet the income-qualifying requirements. Stress the importance of helping low to moderate income first time homebuyers, and the rewards of helping these families to become homeowners, and grow their net worth, and generational wealth. Do you understand? 7. Now can you write me an email and text campaign sequence promoting this program to my personal network of real estate agents. My goal is to announce, and remind them that we have this program available now, and that you're excited about being able to help their income eligible clients when the opportunity arises. The general tone of the sequence should be informative, with a soft call to action to reach out with for more information, or to see if any of their current homebuyer prospects may fit the qualifying criteria for this program. Create 3 emails and 2 text messages. The text messages should go out after the first email, and then after the 3rd email. Call to action is a link to schedule a call with you or to forward to their prospect to contact you. Please include emojis in text messages, but not emails. Total sequence will run over 14 days. Please space out emails and texts according to industry standard best practices for email marketing. Let me know if you have any comments or questions! ----------------------------------------------- Future Proof Your Pipeline as a Video Content Rainmaker - https://MLO.Expert Schedule a discovery call with me - https://calendly.com/scottschang/podcast

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