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Are you ready to LEAD the CONVERSATION?
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Leading the Conversation Through Podcasting
This episode of Seismic Podcasting focuses on the significance of leading industry conversations. Sam shares Howard Schultz's transformation of coffee culture with Starbucks, setting the stage to discuss the broader theme of influence. By recounting a personal anecdote about purchasing golf equipment and the impact of influential figures like Rick Sheils in the golfing community, the episode illustrates how businesses that fail to lead discussions in their field can fall behind. Through this narrative, Sam emphasises the power of podcasting as a tool for businesses and individuals to position themselves as leaders and change makers by sharing their unique insights and building a community around their ideas. The episode encourages listeners to engage with their audience proactively and seize the initiative to lead conversations in their respective industries.
00:00 The Evolution of Coffee Culture and Its Impact
00:54 Welcome to Seismic Podcasting: Engaging with Your Audience
02:26 The Power of Leading Conversations: A Golf Shop Story
07:13 Harnessing Podcasting to Lead Industry Conversations
09:28 Closing Thoughts and How to Connect
Find Sam on LinkedIn
Get in touch: sam.turner@soundquake.co.uk
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