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Bridging the Gap: The Connective Tissue of RevOps with Nivedita (Neetha) Ratakonda, CEO BigLittle
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In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that empowers an effective go-to-market process. Tune in to learn about emerging technologies and how they are transforming RevOps to optimize revenue and drive business success.
Co-hosts: Mark Petruzzi and Katerina Ostrovsky
Guest: Nivedita (Neetha) Ratakonda, CEO of BigLittle
Show mentions:
Books Neetha recommends:
Sales Acceleration Formula, by Mark Roberge
The Hard Thing about Hard Things, by Ben Horowitz
The Power of Now by Eckhart Tolle and the Untethered Soul by Michael Singer
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