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Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

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Manage episode 353670763 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode of SaaS Open Mic:

  1. Two common pricing mistakes founders make
  2. How to apply the Jobs to Be Done framework to pricing strategy
  3. Pricing experiments to test for price sensitivity
  4. 90% of growth comes from 10% of the activities

Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.

  continue reading

55 episoade

Artwork
iconDistribuie
 
Manage episode 353670763 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode of SaaS Open Mic:

  1. Two common pricing mistakes founders make
  2. How to apply the Jobs to Be Done framework to pricing strategy
  3. Pricing experiments to test for price sensitivity
  4. 90% of growth comes from 10% of the activities

Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.

  continue reading

55 episoade

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