The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Running Pricing Experiments with Marc Boscher of Unito
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Manage episode 322987857 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the SaaS Open Mic we discuss:
- How initial pricing models can be challenging and ultimately need to change
- Reaching price to value alignment
- Making the final decision to switch to a different pricing model
- The three dimensions of pricing experimentation and when to apply A/B testing
- The metrics that SaaS businesses need to keep an eye on during pricing experiments
55 episoade
MP3•Pagina episodului
Manage episode 322987857 series 2176586
Content provided by ChartMogul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChartMogul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the SaaS Open Mic we discuss:
- How initial pricing models can be challenging and ultimately need to change
- Reaching price to value alignment
- Making the final decision to switch to a different pricing model
- The three dimensions of pricing experimentation and when to apply A/B testing
- The metrics that SaaS businesses need to keep an eye on during pricing experiments
55 episoade
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