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Design as an Investment for Minority-Owned Startups - Keron Williams
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Content provided by Tim Yeadon and Clyde Golden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Yeadon and Clyde Golden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Keron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites.
- Keron’s background as a professional football player [00:37]
- His path from playing football to becoming a designer [1:49]
- Pluses and hindrances players take from their career as pro football players [5:52]
- Diversifying his client base [7:43]
- Overcoming the stigmas of being a pro athlete and football player [9:13
- How Gravitt8 has changed over the years [14:54]
- How to deal with creative agency pricing dilemma [17:37]
- How small businesses can be helped during the COVID pandemic [22:37]
- Type of data that small businesses should be tracking [25:59]
- The impact of the COVID pandemic on minority-owned businesses [27:55]
- How to be taken seriously as a small brand [29:32]
- Balancing making money with supporting your community [34:15]
- How to pick who you want to work with [35:30]
- Currently 3 percent of designers are black, how to increase those numbers [41:08]
- The benefits to society when designers are more representative of that society [51:11]
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Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
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