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#45 6 Immediate Action Items to Get More People Interested In Your Gym

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Manage episode 281606752 series 2843765
Content provided by Gym Ops Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gym Ops Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away.

  1. Invest in good imagery.
  2. Go minimalist in your brand communication. Short and to the point.
  3. Always have a clear call to action.
  4. Make sure your COVID plan in person is in line with what you promise.
  5. Treat members and prospects exceptionally.
  6. Be visibly relatable.

The guys will talk specifics on how to get better imagery that is more emotionally appealing to prospects, why a ton of fluff on your website is a bad move, why you need a very clear and easy method to experience your gym for the first time, why disconnect with your COVID experience from what you promise can immediately kill trust, a reminder why member care matters, and the importance of creating and maintaining a daily "voice" for your brand.

LINKS:

Our COVID-19 member communication and safety plan

Our CALL TO ACTION example

Our daily blog aka "voice"

Simon Sinek's "Start With Why"

  continue reading

57 episoade

Artwork
iconDistribuie
 
Manage episode 281606752 series 2843765
Content provided by Gym Ops Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gym Ops Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Now more than ever, brand attraction and trust matter. Here are six easy ways to create more interest in your brand right away.

  1. Invest in good imagery.
  2. Go minimalist in your brand communication. Short and to the point.
  3. Always have a clear call to action.
  4. Make sure your COVID plan in person is in line with what you promise.
  5. Treat members and prospects exceptionally.
  6. Be visibly relatable.

The guys will talk specifics on how to get better imagery that is more emotionally appealing to prospects, why a ton of fluff on your website is a bad move, why you need a very clear and easy method to experience your gym for the first time, why disconnect with your COVID experience from what you promise can immediately kill trust, a reminder why member care matters, and the importance of creating and maintaining a daily "voice" for your brand.

LINKS:

Our COVID-19 member communication and safety plan

Our CALL TO ACTION example

Our daily blog aka "voice"

Simon Sinek's "Start With Why"

  continue reading

57 episoade

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