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How to Master Effective Positioning and Understand Your Market Featuring Steven Lewis

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Content provided by Smashing the Plateau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smashing the Plateau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.

In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.

Steven and I discuss:

  • Steven's journey from law to copywriting [01:45]
  • The mistakes businesses make in positioning [06:27]
  • The importance of understanding your target market [10:00]
  • What people actually value in a service provider [14:32]
  • How understanding your value can affect pricing [18:51]
  • The role of community in personal and professional growth [24:11]

Learn more about Steven at https://taleist.agency/guides/the-landing-page-checklist/

Thank you to our sponsor:

The Smashing the Plateau Community

  continue reading

201 episoade

Artwork
iconDistribuie
 
Manage episode 443987758 series 2873510
Content provided by Smashing the Plateau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smashing the Plateau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.

In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.

Steven and I discuss:

  • Steven's journey from law to copywriting [01:45]
  • The mistakes businesses make in positioning [06:27]
  • The importance of understanding your target market [10:00]
  • What people actually value in a service provider [14:32]
  • How understanding your value can affect pricing [18:51]
  • The role of community in personal and professional growth [24:11]

Learn more about Steven at https://taleist.agency/guides/the-landing-page-checklist/

Thank you to our sponsor:

The Smashing the Plateau Community

  continue reading

201 episoade

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