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Episode 52: Mastering Account Based Marketing with Chris Walker
Manage episode 398516199 series 2940769
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Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).
This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.
A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.
As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.
Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.
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