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Punch Cards, Frequent Flyers, and the Future of Loyalty
Manage episode 429266701 series 2996722
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The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans.
Learn More:
Edward Crouch: https://on.bcg.com/3zgpaF0
Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy
Travel and Tourism: https://on.bcg.com/3KXgJ3X
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