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Who needs Creative Directors?
Manage episode 311104129 series 3083023
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In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google EMEA, Steve Harrison, founder of HTW, Bob Lukasik, ECD at IBM IX, and Lori Hamilton of Prosperity Productions.
Together they discuss what the CD does and whether CDs deserve their sometimes mythic status. We ask why nobody trains CDs, and we consider how the role is evolving as technology impacts our industry. Finally, we note the lack of diversity in the world of Creative Direction and Nick promises to revisit the topic in a future episode.
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