How to Optimise your Show Notes for your Website with Sarah McDowell

Podcasting 101 with Rachael

Show notes play a crucial role in enhancing your podcast's SEO and discoverability, and in today's episode, Sarah and I look into their importance and how to optimise them effectively.

We talk about the differences between show notes on your website and the descriptions you post in podcast directories and the need for a tailored approach for each platform.

Sarah shares valuable tools for keyword research, such as Google Trends and Answer the Public, which can help you create content that resonates with your audience and rank well on search engines.

We also cover practical tips, including the use of timestamps, key takeaways, and FAQs to enrich show notes and improve user experience.

Takeaways:

• Show notes serve as a crucial tool for SEO, enhancing discoverability and engagement.
• Utilising keyword research can significantly improve your podcast episode's visibility on search engines.
• Incorporating a transcript on your website aids accessibility and helps Google understand your content better.
• Using engaging headlines and hooks in show notes can entice listeners to tune in.
• Adding FAQs related to your episode topic can enhance user experience and provide additional value.
• Implementing timestamps in show notes allows listeners to navigate directly to the content they find most interesting.

Tools referenced in this episode by Sarah:

• google.com/trends
• ask.com/
• crazyegg.com
• microsoft.com/clarity
• google.com/webmasters/tools/core-web-vitals

About Sarah

Sarah is a freelancer digital marketing consultant, and podcast producer and coach, who owns a recording studio in Worcester called Lyrebird Studios. She has over 10 years experience in digital marketing, specialising in search engine optimisation (SEO), working both in-house and agency side. She first caught the podcasting bug in 2018, and since then has launched, grown, and monetised a total of 4 podcasts, with The SEO Mindset being her most recent one. Sarah is also an international speaker, awards judge, mentor, book co-author, and co-founder of the West Midlands Podcasting Club.

Website | Lyrebird Studio Worcester | The SEO Mindset Podcast

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