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Selling the Problems You Solve with Ginger Bell
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In this insightful episode of the Loan Officer Team Training Podcast, host Irene Duford is joined by special guest, Ginger Bell, an acclaimed entrepreneur and marketing expert. We delve into Ginger’s innovative theory of edu-marketing. Ginger shares her journey of building a successful company focused on helping business owners implement this unique marketing strategy. Listeners can look forward to gaining a deeper understanding of how to leverage edu-marketing to highlight the solutions their businesses offer as opposed to just their services, ultimately driving growth and customer engagement.
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Loan Team Training is Powered by The Mortgage Marketing Animals
Show highlights:
00:20 - Welcome Ginger Bell
01:20 - Ginger’s Mortgage Origin
03:20 - EduMarketing
05:05 - How to Use AI
10:00 - Learning AI with Ginger
14:10 - Overcoming Privacy Concerns with AI
15:50 - Overcoming Scarcity Mentality
17:50 - Taking Action with Video Creation
22:30 - Selling the Problems You Solve, Not the Services You Sell
28:15 - Have a Plan…and Implement It Consistently
32:35 - Tightening the Right Budgets
35:15 - Loan Team Training
37:00 - Always Giving Value
38:45 - EduMarketing in the Mortgage Industry
41:30 - Working with Ginger
AI Prompt Handbook-Unlock the Secrets of Levering AI in your Marketing
by Ginger Bell, Chelsea Gardner and Toni Taylor Gozza: https://a.co/d/ghqS92j
75 episoade
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