Mackenzie Rossero: A “New Day” Everyday, Live and Local…Under Pressure

Purpose Under Pressure

Running live television is expensive, challenging, and stressful. That’s why fewer and fewer outlets are doing it.

Enter Mackenzie Rossero, of New Day Cleveland at Fox 8 in Cleveland. She’s helping put together a two-hour live show, with live guests, with a live clock, every day in one of this country's most storied local broadcasting cities.

Let’s take a peak behind the scenes at what it takes to make every day a New Day in Cleveland.

It’s all here on the Purpose Under Pressure Podcast, brought to you in partnership with Sandler by the Ruby Group, serving sales professionals across the nation from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Show Summary:

Mackenzie Rossero, a producer at New Day Cleveland, discusses the challenges and rewards of producing a live television show every day. The show focuses on promoting local businesses and giving back to the community.

She shares the behind-the-scenes process of planning and coordinating segments, dealing with last-minute changes, and keeping the show running smoothly. She emphasizes the importance of telling impactful stories and connecting with the audience. Despite the pressure and the constant need for fresh content, Mackenzie remains passionate about her job and the opportunity to support local businesses.

Takeaways

-Producing a live television show every day is challenging but rewarding, especially when it involves promoting local businesses and giving back to the community.

-The role of a producer includes planning and coordinating segments, dealing with last-minute changes, and ensuring the show runs smoothly.

-Telling impactful stories and connecting with the audience is a priority for the show.

-Despite the pressure and the need for fresh content, producers remain passionate about their job and the opportunity to support local businesses.

Purpose Under Pressure is a Bryan Media Strategies production