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27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
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Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand.
Shama talks through:
- how the buying process in B2B has changed
- brand and its influence on customers throughout their research and decision-making process
- leveraging trust, repetition, and engagement to drive revenue
- measuring the impact of ads - beyond clicks
- the important role of PR in B2B marketing
- benefits of leveraging influencers to reach niche communities
- her journey as an entrepreneur in B2B marketing
- creating environments where you can thrive.
Key Links:
Guest: Shama Hyder - https://www.linkedin.com/in/shamahyder/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Zen Media - https://zenmedia.com/
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