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Inside the Pitch: Gloria Chou Demystifies PR
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In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage.
Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features in top-tier outlets like Forbes or Vogue on your own terms.
We talk about why PR is the ultimate trust builder, how to spot opportunities that align with your business, and why visibility is about working smarter, not harder. If you’re ready to put your name on the map without the overwhelm, this episode is packed with actionable gold.
Here are the highlights:
(2:21) Gloria Chou's Journey from US Diplomat to PR Coach
(5:26) The CPR Method for Effective PR Pitches
(8:09) The Importance of PR in Business Growth
(10:02) Navigating Publication Preferences and PR Opportunities
(16:04) Tips for Building a Media List and Finding PR Opportunities
(19:49) Gloria's Mission and Work with Clients
Connect with Gloria:
https://www.instagram.com/gloriachoupr
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favourite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honouree.
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