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Elevate Your Brand with a Content Photo Shoot
Manage episode 422120397 series 3436922
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In this episode of The Circle Sessions, host Brett Johnson sits down with Tonnisha English-Amamoo of TJE Communications to talk more about how to elevate your brand with content photo shoots.
Tonnisha shares valuable insights into how she strategically plans and executes her content shoots, providing listeners with practical tips on finding the right photographer, creating a vision for the shoot, and maximizing the content generated from these sessions.
From the importance of wardrobe planning to the ways in which the content can be leveraged across various platforms, Tonnisha offers a comprehensive guide for small business owners and content creators looking to enhance their brand imagery.
Top Takeaways
1. Content photo shoots are a valuable tool for capturing high-quality images and videos for branding, social media, website design, and marketing materials, offering a great way to keep content fresh and engaging.
2. Collaborating with a photographer who understands your vision and can contribute ideas for locations, themes, and creative concepts can greatly enhance the success of a content photo shoot.
3. Pre-planning for a photo or video shoot is crucial, including selecting outfits in advance, creating a content plan, and having clear objectives for the type of content that needs to be captured.
4. Having a strategic planning meeting with the photographer prior to the shoot can help in outlining specific goals for the content, ensuring a focused and productive session.
5. Video content production may require additional planning, especially for scripted or narrative pieces, and capturing general calls to action in video form can be beneficial for marketing purposes.
6. Utilizing behind-the-scenes content creation during the photo shoot can serve as engaging material for social media, giving a glimpse into the creative process and adding depth to the brand narrative.
7. Scheduling photo shoots quarterly, rather than monthly, can alleviate burnout and provide more flexibility in capturing diverse content that reflects different aspects of the brand or business.
8. Researching and selecting the right photographer who aligns with your energy, vision, and budget is crucial for the success of the content photo shoot.
9. Evaluation of photographers should include considering their organizational skills, flexibility, and ability to provide direction during the shoot to ensure a smooth and productive experience.
10. DIY options for content creation, such as using personal cameras and leveraging technology, can provide practical and cost-effective solutions for capturing professional-quality images and videos.
Memorable Moments
00:00 Photographers now focus on content for business.
03:25 Erin Burke helps plan and suggest locations.
08:19 Selecting photos for later use with Sessions.
12:37 Flexible 3-4 hour photo shoot with incentives.
15:57 Plan content capture with the photographer for marketing.
19:01 Strategic planning meetings for quarterly package worked.
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TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.
IG - @tjecomm
TW - @tjecomm
LI - https://www.linkedin.com/in/tonnishaenglish/
FB - https://www.facebook.com/tjecomm
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Robles Designs
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/abbynoise/face-game
License code: IUDJXGXP8JAXJVJS
Copyright 2024 Brett Johnson, My Podcast Guy
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