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Secrets to Selecting the Ideal Domain Name
Manage episode 431724895 series 3436922
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We tackle the increasingly critical topic of mastering domain selection.
Choosing the perfect domain name is no small feat; it serves as your online identity, shaping the perception of your brand and making it easier for your audience to find and remember you.
Yasmine Robles from The Circle of Experts leads the conversation.
We'll be sharing valuable tips, tricks, and common pitfalls to avoid when selecting a domain name.
Yasmine will also provide practical advice on brainstorming, using keywords, and avoiding legal issues. Plus, we'll discuss real-world examples of businesses that have aced their domain name game.
Top Expert Takeaways
- Your domain name should reflect your brand, products, and services. It's crucial for establishing trust and credibility with your audience.
- Choose a domain name that is easy to spell, remember, and type. Avoid complex structures like hyphens or numbers.
- Check the availability and potential trademark conflicts before settling on your domain name. Don't fall in love with a name that's already taken.
- Incorporating relevant keywords into your domain name can aid in SEO and help with discoverability.
- If targeting a local market, including the location in the domain name could be beneficial. Know your audience's preferences and habits.
- While dotcom is the most universally recognized, other extensions like dotio, dotdesign may suit specific industries or businesses better. Ensure your audience is comfortable with it.
- Utilize tools and AI to generate domain name ideas. These tools won't check for availability, so be prepared to verify manually.
- Choose a domain name you would be comfortable using for your business email as well. Long domain names can complicate email addresses.
- Avoid names that could lead to legal issues due to existing trademarks. Conduct thorough research to prevent future complications.
- If you cannot get your ideal domain, consider creative ways to brand around it. Create memorable visuals or branding techniques that make your domain stand out.
Memorable Expert Moments
00:00 Challenging to secure domain names for businesses.
04:26 Brainstorm keywords and phrases for relevant domains.
07:28 Establishing online presence, competition, and graphic design.
10:10 Overcoming domain name challenges and legal issues.
Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
Copyright 2024 Brett Johnson, My Podcast Guy™
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