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How to Build a Celebrity Brand - Part 2: Marketing
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On the latest episode of Elevate and Accelerate, we're picking right up where we left off when it comes to building a Celebrity Brand. This time, we're diving into the pivotal role that marketing plays within your Celebrity Brand and connecting with your intended audience.
Joining us on this episode is the Chief Marketing Officer of the Celebrity Branding Agency, Guy Colangelo, who brings a high-level of marketing expertise to the table. At the Celebrity Branding Agency, Guy is working closely with clients to leverage their brands in countless ways!
We'll unpack some of the key marketing strategies you should be considering, as well as the mistakes to avoid when building your marketing plan.
Timecodes:
0:06 - Introduction and overview on the topic of the day
1:00 - Guy beginning his marketing career at 16 years old
4:02 - The three most important elements of building a brand
5:25 - What marketing strategies have worked across all industries
7:34 - The power of a personal brand within your marketing
10:56 - Tell me why I should trust you?
18:39 - How can I improve my existing marketing plan
23:09 - Quality social media content
27:40 - It's all about how many leads ultimately purchase
31:49 - Leveraging a brand to build trust
38:07 - How to stand out among your competition
43:55 - Do your leads consistently convert into sales?
46:59 - You have to break through the barriers and simply start!
47:30 - Closing remarks
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