Inside the World of Equestrian Investments and Luxury Assets with Ash Atkinson

Truly Passive Income

From rural England to the heights of high-net-worth circles, Ash Atkinson’s journey offers a rare look into the elite equestrian world and the luxury investment strategies that followed. In this episode, Ash reveals his strategic approach to market timing, reputation-building, and managing wealth across borders. Listen in to uncover the untapped opportunities and unique insights in today’s investment landscape.

Key takeaways to listen for

• [13:29] Building trust in the luxury market and expanding to various asset classes
• [16:57] Why timing and market insight is essential in the exotic car investment space
• [21:04] The role of Pearson Equity Group and how private equity creates new opportunities
• [23:22] Benefits of the fund-of-funds model in providing rigorous due diligence for investors
• [26:48] Why pooling capital helps negotiate better terms and boosts investor returns
• [30:16] The value of investing in legacy businesses during a generational wealth transfer

Resources mentioned in this episode

• [20:41] Pearson plc

About Ash Atkinson

Ash is a seasoned business development professional with a global background in equestrian management, luxury assets, and high-net-worth investments. Originally from Sudbury, England, Ash began his career managing top equestrian operations in Germany and Mexico before moving to the U.S., where he expanded into luxury real estate, jet charters, and alternative asset investments. Now based in Wellington, FL, he works with ultra-high-net-worth clients and SMEs, focusing on business growth, efficiency, and strategic exits. Holding multiple Florida licenses, Ash leverages his diverse experience to optimize businesses and drive innovation.

Connect with Ash

• Instagram: @ashatkinson1
• LinkedIn: Ash Atkinson

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