))
The RevOps Review - With Jeff Ignacio and Rob Jones - Tracking The Right Metrics & Understanding Your ICP
Manage episode 413425944 series 3489883
Content provided by Cognism. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognism or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Our host Jeff Ignacio sits down with Rob Jones, Creative Lead at RevPartners. They discuss how to define your core personas, ICP and product market fit. They also look into how RevOps as a service can add value and the crucial metrics you need to track for your marketing function, including the importance of dark social. Finally, they cover why your CRM should be a product, not a project.
63 episoade
Distribuie
