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RFM154 – What to do with a Lead when you receive one
Manage episode 376810923 series 3510896
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This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule
In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into clients by following these steps:
- Initial Lead Capture: Streamline your lead capture process with CRM systems or lead capture forms and consider automation to save time.
- Prompt Response and Communication: Respond quickly to leads and maintain consistency using email and phone call templates. Personalize your communication for better engagement.
- Qualifying the Lead: Assess if the lead is a good fit by determining their budget, timeline, and project scope through targeted questions.
- Setting Up an Initial Consultation: Schedule a meeting or call with a clear agenda and relevant information to establish rapport and trust.
- Proposal Development and Presentation: Create tailored, compelling proposals that showcase your agency's expertise and value proposition.
- Addressing Objections and Negotiation: Learn strategies to overcome common objections, negotiate effectively, and recognize when it's best to walk away from a prospect.
- Closing the Deal: Secure a signed agreement, set clear expectations, initiate the onboarding process, and focus on maintaining long-term client relationships.
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