Scaling a National Brand in Accounting with Michael Ly

From Zero to Millions: Accounting Edition

Get inside the mind of a successful CEO with Michael Ly, as we explore the remarkable journey of growing a public accounting firm. Michael's story of building an accounting business from scratch began with a passion for the field nurtured through familial connections and hands-on experience in small businesses. Starting as a solo accountant, he meticulously crafted a brand and website before launching Reconciled, focusing on selling the brand and service stack rather than personal skills or identity.

Central to Michael's narrative was his innovative approach which involved cold email outreach and the assembly of remote teams spanning the U.S. and Argentina. His insights into hiring salespeople for accounting firms highlighted the importance of growth and acquisition, offering inspiration and strategic guidance for aspiring entrepreneurs. He emphasizes the significance of aligning goals and values whether starting from scratch or pursuing acquisition.

Michael extends a heartfelt invitation to accounting firm owners to join him in Scottsdale, Arizona, for an informal gathering—a testament to his commitment to community and collaboration within the industry. Tune in as his journey exemplifies the transformative power of perseverance, innovation, and unwavering dedication to one's vision.

What you'll hear in this episode:

[1:10] Growing an accounting business from scratch.

[7:15] Building a national brand.

[11:25] Sales approach, pricing, and scaling.

[16:20] Bookkeeping business.

[22:25] Hiring salespeople.

[30:25] Common challenges and useful strategies.

Connect with Michael https://www.linkedin.com/in/michaelly

Connect with Kelly https://www.linkedin.com/in/kellyrohrs/

Connect with Bilal https://www.linkedin.com/in/bmehanna/