Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty)

Steal This Copywriting Playbook That Makes MILLIONS (with John Doherty) | Ep 39

3M ago 1:07:52

Distribuie

Content provided by SaaS Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaS Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

"Great writing starts from a great brief, which starts from great strategy."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.

Timestamps

00:00 The Importance of Strategy and Briefs in Great Writing

05:44 Finding the Right Pricing Model for Agencies

06:13 The Key to Entrepreneurial Success

09:07 Managing Performance and the Person

19:23 The Power of Storytelling and Vivid Language in Writing

22:50 Crafting Captivating Headlines

25:17 Effective Call-to-Action Language

33:10 The Importance of a Great Brief and Strategy

34:57 Hiring and Managing Writers

36:45 The Value of Paid Test Projects

38:06 The Misconception of Ready-to-Publish Content

41:36 The Cost of Hiring Writers

43:03 When to Hire a Dedicated Writer

44:22 The Role of a Marketing Manager in a Small SaaS Company

48:37 Budgeting for Marketing

50:03 The Need for a Cash Buffer

53:19 The Significance of Gross Profit in Pricing Decisions

54:42 The Drawbacks of Hourly Pricing

55:12 The Benefits of Project-Based Pricing

57:30 Using Pricing as a Funnel Filter

01:03:07 Considerations for Offering Services in a SaaS Business

Check out John on:

➤ Twitter: https://x.com/dohertyjf

➤ Website: https://editorninja.com/

➤ Personal Website: https://www.johnfdoherty.com/

➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/

Check out SaaS Academy on:

➤ YouTube/ @SaaSAcademy | Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

45 episoade