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Rory Sutherland: Sunk costs, super chickens, and satisficing
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Rory Sutherland is the vice chairman of Ogilvy UK, a TED speaker, and author of Alchemy, and I guarantee he will change how you see your world. I got the chance to talk to him about the weird world of talent acquisition, recruiting and employer branding and he didn't disappoint.
This is appointment listening, so strap in!
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You can make the talent you want want to work for you!
That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."
Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.
These are clear business outcomes.
- 🔬 Learn more at: http://employerbrandlabs.com
- Employer brand resources: http://EmployerBrand.ing
- Brought to you by James Ellis, Employer Brand Nerd: http://employerbrandnerd.com
- 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
- 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/
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