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The Power of Small Samples
Manage episode 407184982 series 3558646
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How can you spot emerging consumer trends before they show up in statistics? This podcast focuses on ethnography, the processes involved with finding the right people to build a holistic picture on future trends. To understand more about how these powerful, relevant insights are generated, Tassos Stassopoulos speaks to Gita Ghate, Third Eye’s founder, about her many years working with global consumer companies to understand trends in India.
13 episoade
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