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The Transformation Project #4 How it all began with Joe Pine of The Experience Economy!
Manage episode 407185864 series 3558655
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You seldom hear the word Customer Service anymore because it has been replaced by another word. We are always talking about the Customer Experience. Well how did that happen and what does it mean.
On today's project program we're going to help you better understand how you can do business better today by understanding how customer service became the customer experience, and how that has now led to what we call The Transformation Economy, in which people pay not for what you do but they pay for what they got.
This story by Joe Pine will tell you how it happened and what you need to do about it
100 episoade
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