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The Importance of ADs in Marketing Compilation with some of our favorite guest
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In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes.
Takeaways:
Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations.
Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging.
Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched.
Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads.
Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems.
Show Links:
The Future of Cookieless Advertising - Alex Kukich - Performance Marketing Insiders - Episode # 076
The Automated Future of Digital Ads - Curtis Correll- Performance Marketing Insiders - Episode # 079
Break the Cycle of Boring B2B Content with Aviv Canaani, VP of Marketing and Sales at Datarails
The State of TikTok Ads in 2022 - Ben Lisca - Performance Marketing Insiders - Episode # 069
Ways to Tune In:
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Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/-zIPsLACeu4
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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