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532: Diversifying Your Client List
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Are you relying too heavily on just a few clients to support your business? In this episode, we discuss the importance of diversifying your client list to build a more resilient and stable pet care business. We explore how understanding the difference between total and active clients can provide clarity, while seasonal marketing strategies and targeted client avatars help maintain consistency year-round. We also share practical upselling techniques to expand your service offerings and deepen client relationships. Tune in to learn how to strategically grow your client base and safeguard your business against unexpected changes.
Main topics:
Active vs. Total Clients
Client Diversity for Resilience
Seasonal Marketing Strategies
Client Avatars in Marketing
Upselling and Expanding Services
Main takeaway: At the end of the day, when we diversify our client list, it’s not just about growing the base. It’s about serving different kinds of people and solving different kinds of pain points and needs so that we can be integral in multiple kinds of people’s lives.
Links:
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Full show notes and transcript
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