How to Build a Successful Roofing Company Starting in 2023 [5 Actions We Would Implement] | Ben Morrow of Roof Tiger

Mission Control Podcast

On this episode, Mike has on Ben Morrow of Roof Tiger. The guys dive into how branding, standing out, and word of mouth can help grow your roofing business in the best ways!

Ben & Mike share their TOP 5 Draft best things a roofing company could do to start their business off right!

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Benjamin Tiger: I rhyme and I rip, I rip and I rhyme. Top 5 rappers

Michael Stearns | Ascend Digital Agency: Okay,

Benjamin Tiger: of all

Michael Stearns | Ascend Digital Agency: what

Benjamin Tiger: time.

Michael Stearns | Ascend Digital Agency: is it?

Benjamin Tiger: Dylon, Dylon, Dylon, Dylon.

Michael Stearns | Ascend Digital Agency: Okay, well, ladies and gentlemen, welcome back to the Mission Control podcast. Um, we got, we got Ben Morrow. Ben, who's Dylon?

Benjamin Tiger: Oh, the Dave Strupp Hell skit from Dylon, the Top 5 Rappers, you know what I'm talking about?

Michael Stearns | Ascend Digital Agency: Who's Dave

Benjamin Tiger: Come

Michael Stearns | Ascend Digital Agency: Chappelle?

Benjamin Tiger: get outta here, bruh!

Michael Stearns | Ascend Digital Agency: What? Ben, I got a question for

Benjamin Tiger: hear

Michael Stearns | Ascend Digital Agency: you.

Benjamin Tiger: it.

Michael Stearns | Ascend Digital Agency: I've been meaning to ask you this for

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: a while. What do you call a fake noodle?

Benjamin Tiger: What do you call a fake noodle? What is it?

Michael Stearns | Ascend Digital Agency: and then pasta.

Benjamin Tiger: Oh my gosh. Is it- You would rip that lap.

Michael Stearns | Ascend Digital Agency: What's up

Benjamin Tiger: Hey,

Michael Stearns | Ascend Digital Agency: Benny?

Benjamin Tiger: just real quick,

Michael Stearns | Ascend Digital Agency: I miss

Benjamin Tiger: point

Michael Stearns | Ascend Digital Agency: you

Benjamin Tiger: of concern.

Michael Stearns | Ascend Digital Agency: brother.

Benjamin Tiger: You're coming across as blurry. It's very possible my internet connection. Are you recording like an HD for me? Do I look good? Good.

Michael Stearns | Ascend Digital Agency: a look at uh... probably once we uh... once it's fully uploaded it'll be fine

Benjamin Tiger: Talk to me dude, what's going on?

Michael Stearns | Ascend Digital Agency: Let's talk about the ensemble at the roofing process conference

Benjamin Tiger: Did you

Michael Stearns | Ascend Digital Agency: that

Benjamin Tiger: like

Michael Stearns | Ascend Digital Agency: you

Benjamin Tiger: it?

Michael Stearns | Ascend Digital Agency: had. I mean, I really liked it. I saw a couple other people got some cool shirts. Couldn't help but notice I didn't get a fucking shirt. So I figured we could talk about it in front of the audience. Hold you

Benjamin Tiger: You want

Michael Stearns | Ascend Digital Agency: accountable.

Benjamin Tiger: a shirt?

Michael Stearns | Ascend Digital Agency: Yeah, I want a shirt.

Benjamin Tiger: See, I would like to talk about this from a gifting perspective. If you were to send me swag, Mike, most people think to send their own brand stuff to the other person. But I know for

Michael Stearns | Ascend Digital Agency: Mm-hmm.

Benjamin Tiger: a fact, Mike, that you don't like Roof Tiger or love Roof Tiger as much as I do. It's my baby. Your baby's a send. So when I think to gift you something, what did I gift you just a few months ago that was very personal to you? Can you show it to everyone? Go get it.

Michael Stearns | Ascend Digital Agency: God damn it, Ben.

Benjamin Tiger: That's it! Show it to the, yep.

Michael Stearns | Ascend Digital Agency: Let the record reflect exhibit A.

Benjamin Tiger: No, but I think this is actually an important point to sit down and talk about. There you go. That most people think about business on their own terms. And they think about business in terms of like how much money can I make, how much it's all about like consuming. When if we think about the end result, which is the consumer and what they care about, You're far more interested in that, because that's your thing. And most

Michael Stearns | Ascend Digital Agency: Mm-hmm.

Benjamin Tiger: people think from their own terms and not the customer's terms. And if they did that more frequently, they would see a lot more success. So here at Roof Tiger Solar Panther, if I could just say this for 15 seconds, our entire value statement mic is doing what the customer wants. We just

Michael Stearns | Ascend Digital Agency: Mmm.

Benjamin Tiger: listen, man. We just listen and we do that. And if we don't do it well, I go back and I say, hey, we really did not do well. I'm sorry. You know

Michael Stearns | Ascend Digital Agency: Sorry.

Benjamin Tiger: what

Michael Stearns | Ascend Digital Agency: Yeah,

Benjamin Tiger: I

Michael Stearns | Ascend Digital Agency: I

Benjamin Tiger: mean?

Michael Stearns | Ascend Digital Agency: like that. I just want to be clear on something. I want a fucking shirt.

Benjamin Tiger: Okay fine.

Michael Stearns | Ascend Digital Agency: Okay, no, I think that's really smart. And you know, it's I don't think that that's something that people typically do. That's a lens that they look through. So that's great advice. Whoo, that's, that's a banger right there. How are we gonna follow that up? I mean, I feel like the podcast just peak.

Benjamin Tiger: Chop it, cut

Michael Stearns | Ascend Digital Agency: This

Benjamin Tiger: it, baby,

Michael Stearns | Ascend Digital Agency: is it.

Benjamin Tiger: chop it, cut it.

Michael Stearns | Ascend Digital Agency: Yeah, throw this in at the

Benjamin Tiger: I rhyme

Michael Stearns | Ascend Digital Agency: end.

Benjamin Tiger: and I rip, I rip and I rhyme.

Michael Stearns | Ascend Digital Agency: uh... so yeah i wanna sure uh... thinking of things you know cuz i thought about this and it's like you know i've sent out a sent t-shirt some people other sent t-shirt a pictures randomly of of people wearing sent t-shirts all the

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: time but i was like okay well can we do something that's like more there like nice golf polos for my clients that golf with their

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: logo on it like really really nice high angle and then maybe it may be there's like you know a little rocket on the sea or some some memory but you'll remember me either way but it would be pretty cool except co-brand or you do it exclusively by branded

Benjamin Tiger: For sure.

Michael Stearns | Ascend Digital Agency: the client it's just it good for you because it is that's a lot of friction to coordinate them and get something

Benjamin Tiger: But

Michael Stearns | Ascend Digital Agency: like

Benjamin Tiger: it's

Michael Stearns | Ascend Digital Agency: that

Benjamin Tiger: actually

Michael Stearns | Ascend Digital Agency: done

Benjamin Tiger: pretty

Michael Stearns | Ascend Digital Agency: for

Benjamin Tiger: simple.

Michael Stearns | Ascend Digital Agency: a

Benjamin Tiger: I

Michael Stearns | Ascend Digital Agency: bunch

Benjamin Tiger: use

Michael Stearns | Ascend Digital Agency: of people

Benjamin Tiger: Fiverr quite a bit.

Michael Stearns | Ascend Digital Agency: What's

Benjamin Tiger: Fiverr,

Michael Stearns | Ascend Digital Agency: fiber?

Benjamin Tiger: F-I-V-R-R, it's an app you can download, it's a website you can go to. It's essentially freelancers. So if you go into Fiverr right now, I can pay somebody, let's say $10, to create a picture, a cartoon version of Mike Stearns. So that picture that I created for you, Mike, it cost me about 15 bucks, I think it was. But the

Michael Stearns | Ascend Digital Agency: Mm.

Benjamin Tiger: value that I'm providing to the customer, the impact that it has, that you still have it framed in your office, is worth far more than $15. Know what I mean?

Michael Stearns | Ascend Digital Agency: Yeah, so we're gonna, yeah, for sure,

Benjamin Tiger: In my opinion,

Michael Stearns | Ascend Digital Agency: we're gonna

Benjamin Tiger: it's

Michael Stearns | Ascend Digital Agency: do

Benjamin Tiger: worth

Michael Stearns | Ascend Digital Agency: something

Benjamin Tiger: the money.

Michael Stearns | Ascend Digital Agency: here.

Benjamin Tiger: So I think for building connections in the space or for customers, think on the customer or the partner's terms as opposed to your own. Book it!

Michael Stearns | Ascend Digital Agency: Yeah, that's smart. Yeah, we're gonna, yeah, when you hire people, you wanna obviously vet them, whether it's a marketing agency, whether it's a freelance or a Fiverr.

Benjamin Tiger: But they have reviews on Fiverr, like hundreds of reviews.

Michael Stearns | Ascend Digital Agency: Well, they do, so I want to share a case in

Benjamin Tiger: Yeah.

Michael Stearns | Ascend Digital Agency: point. So I was on with Ty Backer with Behind the Two Bells. Shout out

Benjamin Tiger: Ty

Michael Stearns | Ascend Digital Agency: to

Benjamin Tiger: backer.

Michael Stearns | Ascend Digital Agency: Ty. uh... and and i gave some i use them some explicit instructions as far as what i wanted uh... and you know he's like i'm fucking david verse collies and i'm gonna believe me i'm gonna come out on top no matter how big life is you know something along those lines inside five o'clock that i'm tired i love you but um... you know i was like haha as i was in costa rica on my honeymoon doing a podcast getting worth every single bite by the way. Yeah, I was like, you know what? I'm gonna get like a caricature of

Benjamin Tiger: You

Michael Stearns | Ascend Digital Agency: Ty

Benjamin Tiger: did?

Michael Stearns | Ascend Digital Agency: doing this. Yeah, oh yeah. Yeah, so why...

Benjamin Tiger: Did you go to Fiverr and create one for him?

Michael Stearns | Ascend Digital Agency: Yeah, yep, yep. So I'm trying to share my screen here. Hold on one second, please hold. Screen, screen, share my screen. Can you see? Okay, you can see, here we go. There it is, that's what they gave me. I was like, that's weak.

Benjamin Tiger: Oh, that's interesting. Is that Ty? Ty looks like a baby.

Michael Stearns | Ascend Digital Agency: Yeah, right. So, you know, maybe, you know, just be very careful, right? You might have to put a little bit of time into these types of things. Um, you know, I never sent it to them. I did show it to them. We were, we were at the SRC. We were at the SRC stuck in Dallas during a fucking ice storm, and I was like, look man, I really wanted to do something nice for you and I want to let you know that I thought of you. You know, unfortunately, the road to hell is paved with good intentions and this is right around the corner from hell the way this thing turned out, so I'm sorry.

Benjamin Tiger: Ironically, it's about David and Goliath.

Michael Stearns | Ascend Digital Agency: Yeah, not hot? Yeah, you caught that, good.

Benjamin Tiger: I listened to a podcast, actually it was, I think it was Demetri's podcast or it was Tim Brown's podcast, but they were interviewing each other. And Demetri said something that's very simple and it's very common, but it just made a lot of sense. He said, people are selfish and they care about what they care about. So you need to create things with the intention of the consumer as opposed to thinking of your own terms all the time. And so that's really true. And I think the same principle can be applied to business where if you just listen to the customer all the time and just consistently renovate your business based on what they need, you'll be very successful. Because most companies just go off of what they wanna do. And if the customer feels so satisfied and taken care of throughout the process, like they're the only customer, Man, they'll refer you to everybody in their neighbor.

Michael Stearns | Ascend Digital Agency: Yeah, I know a couple of people that have done really well with that.

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: Treat your customers well, people mobilize and deploy on your behalf

Benjamin Tiger: People care about what they care about.

Michael Stearns | Ascend Digital Agency: to bring you more

Benjamin Tiger: You got

Michael Stearns | Ascend Digital Agency: work.

Benjamin Tiger: it. People care about what they care about. They do.

Michael Stearns | Ascend Digital Agency: yeah now is talking uh... with the company as we that's the most overlooked aspect of like how can i grow my company actually shot a piece of content about that this morning and this will be released in about five weeks so it will have been shot four weeks four weeks and some change ago and already live so go check it out on youtube

Benjamin Tiger: What video

Michael Stearns | Ascend Digital Agency: uh...

Benjamin Tiger: did you release this morning, Mike, with somebody else, with some guy? Do you know the piece of content that came out today? Okay.

Michael Stearns | Ascend Digital Agency: There's some we do like we usually do a few a day and my editor handles that she's

Benjamin Tiger: Okay,

Michael Stearns | Ascend Digital Agency: good at that

Benjamin Tiger: sorry to interrupt. Go ahead.

Michael Stearns | Ascend Digital Agency: I'm

Benjamin Tiger: You

Michael Stearns | Ascend Digital Agency: just

Benjamin Tiger: shot something this

Michael Stearns | Ascend Digital Agency: No, no, it's fine you know the quickest, you know, I shot a video today and it's like You could have doubled your revenue last year, but you didn't because of this one thing Right, like that's

Benjamin Tiger: The teaser.

Michael Stearns | Ascend Digital Agency: this hook I'm trying to get better at the teaser hook and get people to watch my shit because nobody watches

Benjamin Tiger: Because

Michael Stearns | Ascend Digital Agency: it

Benjamin Tiger: nobody

Michael Stearns | Ascend Digital Agency: Apparently nobody

Benjamin Tiger: cares

Michael Stearns | Ascend Digital Agency: cares

Benjamin Tiger: about Mike Stearns as much as Mike Stearns cares about Mike Stearns. But if

Michael Stearns | Ascend Digital Agency: That's right.

Benjamin Tiger: you talk

Michael Stearns | Ascend Digital Agency: So I

Benjamin Tiger: about,

Michael Stearns | Ascend Digital Agency: gotta start.

Benjamin Tiger: even me being on this podcast, right? It's like you're talking to me and it's nice to talk to you and you're going to cut up this content and you're going to release it on behalf of both of us. So that's the value, the value in it.

Michael Stearns | Ascend Digital Agency: So the one thing that you can do that you could have doubled your revenue was just get one, every one of your customers to get one more person to buy from you. That's probably the easiest.

Benjamin Tiger: Yeah, I mean, I'd say double your revenues are very, it's a hard goal to achieve unless you're a very small company. But I'd say the one thing that people neglect most once they hit volume is the customer experience. And I think that that is going to be the sole focus of Roof Tiger. If you want to know what Roof Tiger's plans are for the future, it is the most exceptional customer experience on the plan. And I think that's what really

Michael Stearns | Ascend Digital Agency: I

Benjamin Tiger: good

Michael Stearns | Ascend Digital Agency: like

Benjamin Tiger: companies

Michael Stearns | Ascend Digital Agency: it.

Benjamin Tiger: do. I think that's what they do is extreme focus towards that one principle.

Michael Stearns | Ascend Digital Agency: Yeah, so we gotta just, we gotta make sure that we're, like the context of what I said is taken into consideration. I run a digital marketing agency and we're talking about, the point that I was trying to make is it's not pay your marketing company another $10,000 a month for Google

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: Ads. It's not you need to do more SEO. The easiest opportunity, I think, if you kind of look at those things, it's like, hey, I want it in the next 12 months. It's just so overlooked. The opportunity to mobilize your people, especially for, I've seen, I work with so many contractors and have worked with so many contractors in the past that do such good work, deliver an exceptional quality customer experience. Their craftsmanship is fucking

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: phenomenal. Reviews are great, you know, but they're... Their referrals or their repeat customers are like 17% of their business Like that's fucking wild

Benjamin Tiger: Yeah.

Michael Stearns | Ascend Digital Agency: to me There's so much opportunity like if you would just create a system and processes around that and then manage your

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: people to those processes You could get that number up exponentially and yeah, maybe they may not double

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: it's fine But what if we did

Benjamin Tiger: 25%.

Michael Stearns | Ascend Digital Agency: another

Benjamin Tiger: Yeah. You're

Michael Stearns | Ascend Digital Agency: three quarters of a million?

Benjamin Tiger: absolutely

Michael Stearns | Ascend Digital Agency: right

Benjamin Tiger: right. That's where Google reviews are, right? Google reviews are a digital representation over referral. So, yeah. And that will live forever on the internet.

Michael Stearns | Ascend Digital Agency: Still, chat GPT takes over.

Benjamin Tiger: until AI eats us all.

Michael Stearns | Ascend Digital Agency: Um, hmm. What what what's a have you have you toyed around with any AI

Benjamin Tiger: No AI for me,

Michael Stearns | Ascend Digital Agency: of any kind?

Benjamin Tiger: not yet at least. I think that we just gotta get more versed on it, but no, I don't have anybody working particularly with AI.

Michael Stearns | Ascend Digital Agency: What's a, what's, in the last three months, what's the favorite thing you've done to market a brand new

Benjamin Tiger: We

Michael Stearns | Ascend Digital Agency: company?

Benjamin Tiger: implemented SumoQuote. Shout out to SumoQuote. They're an excellent product. We've implemented a good, better, best system with our sales process. And that has been the most exciting piece of growth we've seen in the past 30 days. Because we're seeing people choose the better and the best product, which is very fun.

Michael Stearns | Ascend Digital Agency: Sumo code, huh? Nice. How's that, did you get it all fancy designed?

Benjamin Tiger: We got just basic roof tiger stuff. I don't have it implemented with any like any intense software. It's just through Acculinks and

Michael Stearns | Ascend Digital Agency: Nice.

Benjamin Tiger: yeah, we like the,

Michael Stearns | Ascend Digital Agency: And

Benjamin Tiger: it's

Michael Stearns | Ascend Digital Agency: it's already working.

Benjamin Tiger: working.

Michael Stearns | Ascend Digital Agency: What do you undo this year? 10 mil?

Benjamin Tiger: Now, if we can get to five million as our goal, six million as our stretch goal. I want to stay very, very hyper

Michael Stearns | Ascend Digital Agency: If you...

Benjamin Tiger: profitable at $5-6 million.

Michael Stearns | Ascend Digital Agency: Can you, if you do six million, can I get a 1% equity stake in the company?

Benjamin Tiger: You can get a 1% stake equity in these balls, dude. Sorry, is this recording?

Michael Stearns | Ascend Digital Agency: Damn. Is this thing on? Yeah.

Benjamin Tiger: Don't

Michael Stearns | Ascend Digital Agency: Yeah.

Benjamin Tiger: just Send me

Michael Stearns | Ascend Digital Agency: Bye.

Benjamin Tiger: that clip privately, but don't share that on the internet, please.

Michael Stearns | Ascend Digital Agency: 30 seconds back. Um, she might not clip it. I don't know dude. She does what she wants so...

Benjamin Tiger: I've only got

Michael Stearns | Ascend Digital Agency: It's

Benjamin Tiger: 4%

Michael Stearns | Ascend Digital Agency: up to you.

Benjamin Tiger: left on my battery. So let's make it quick. Let's go through top 10 things. This is what we're gonna do. We're gonna play a game right now, Mike. We're gonna play, she's gonna do this. Like on my screen, it's gonna have a draft. One, two, three, four, and five. Same thing for your screen. We're gonna draft the five best things that a roofing company could do, but it's alternating. Top 10 things that we can draft, but we draft one and one and one, just like a regular draft. So it's gonna be your draft pick first. What's the first thing you would draft if you're starting a roofing company, having worked in the industry, that you would draft number one, ready, and your first draft pick?

Michael Stearns | Ascend Digital Agency: uh... insurance policy

Benjamin Tiger: What does that mean?

Michael Stearns | Ascend Digital Agency: I had to make sure my company has

Benjamin Tiger: Really?

Michael Stearns | Ascend Digital Agency: insurance.

Benjamin Tiger: That's the first thing you think of? You turkey biscuit, dude.

Michael Stearns | Ascend Digital Agency: Yeah, what if one of my guys falls off the roof? I'm a play it

Benjamin Tiger: Your

Michael Stearns | Ascend Digital Agency: safe

Benjamin Tiger: subcontractors

Michael Stearns | Ascend Digital Agency: kind of guy.

Benjamin Tiger: have insurance, Mike.

Michael Stearns | Ascend Digital Agency: No, they're in-house.

Benjamin Tiger: Oh, you have W-2, please.

Michael Stearns | Ascend Digital Agency: My in-house. Yeah, they're gonna be W-2.

Benjamin Tiger: Okay, that's a boring first pick, but okay.

Michael Stearns | Ascend Digital Agency: Alright, fine, fuck it.

Benjamin Tiger: All

Michael Stearns | Ascend Digital Agency: Scrap it!

Benjamin Tiger: right,

Michael Stearns | Ascend Digital Agency: Alright.

Benjamin Tiger: all right, all right, yep, yep, set up the clip.

Michael Stearns | Ascend Digital Agency: First thing I'm doing is I'm creating a Google Business

Benjamin Tiger: That's

Michael Stearns | Ascend Digital Agency: Profile.

Benjamin Tiger: really good. Google Business Profile, that's a really good one. My first pick is to create a logo that has nothing to do with your last name. A catchy

Michael Stearns | Ascend Digital Agency: Yeah.

Benjamin Tiger: brandable logo.

Michael Stearns | Ascend Digital Agency: Yeah, mine would be after I have my Google Business profile. I mean, I guess I made some assumptions that we already understood what the name and

Benjamin Tiger: Yes.

Michael Stearns | Ascend Digital Agency: brand was. OK, so first thing I would do is I would create a brand with a silhouette of a roof for the

Benjamin Tiger: Shut

Michael Stearns | Ascend Digital Agency: logo.

Benjamin Tiger: up.

Michael Stearns | Ascend Digital Agency: You Um, am I moving on to

Benjamin Tiger: Yes,

Michael Stearns | Ascend Digital Agency: number two?

Benjamin Tiger: number

Michael Stearns | Ascend Digital Agency: My

Benjamin Tiger: two,

Michael Stearns | Ascend Digital Agency: number

Benjamin Tiger: your

Michael Stearns | Ascend Digital Agency: one is

Benjamin Tiger: number

Michael Stearns | Ascend Digital Agency: Google

Benjamin Tiger: one

Michael Stearns | Ascend Digital Agency: Business

Benjamin Tiger: is Google

Michael Stearns | Ascend Digital Agency: Profile.

Benjamin Tiger: Business Profile,

Michael Stearns | Ascend Digital Agency: Yep.

Benjamin Tiger: which is a very...

Michael Stearns | Ascend Digital Agency: My number two is Google Local Services.

Benjamin Tiger: Makes sense. My number two is a loudly wrapped vehicle wrap. Loud truck wrap. Yep, that's my number two. Bing!

Michael Stearns | Ascend Digital Agency: Yeah, my number three would be speaking to a manufacturer that I'm going to cozy up with and figure out what they can do to help me with truck wraps, yard signs, things like that, and then get those assets deployed. So,

Benjamin Tiger: Great

Michael Stearns | Ascend Digital Agency: I'm gonna go

Benjamin Tiger: one.

Michael Stearns | Ascend Digital Agency: ahead and start

Benjamin Tiger: I would

Michael Stearns | Ascend Digital Agency: with the

Benjamin Tiger: say

Michael Stearns | Ascend Digital Agency: first one.

Benjamin Tiger: my number three is exactly the same thing. It's connecting with the supplier who cares about your company as much as you do. So agreed. Manufacturer supplier. Bam. Bam. Fourth pick

Michael Stearns | Ascend Digital Agency: website

Benjamin Tiger: website agreed. That was one of the first things I did as well as website. My number four pick Mike would be my first employee, which if I was more sales-oriented as an owner, I would hire maybe a construction. If I was more construction oriented, I would hire a sales guy. So the first hire of your company should be the thing that you're worst at.

Michael Stearns | Ascend Digital Agency: to great fourth pick. I'm surprised he went so late

Benjamin Tiger: That's

Michael Stearns | Ascend Digital Agency: in the draft.

Benjamin Tiger: late in the draft.

Michael Stearns | Ascend Digital Agency: So my myths are irrelevant. I'm going to wear a lot of hats in the first year, so I'm going to work on my website, and then I'm going to run some Google ads. I'm going to try to figure out Google ads, try to crack the

Benjamin Tiger: I mean

Michael Stearns | Ascend Digital Agency: code.

Benjamin Tiger: it makes sense that that's your number five pick because you're on the Google side all day every day. My number five pick would be to join a networking group. I'm shocked at how many people want reliable contractors as a referral point in their network. So my number five, join a referral networking group.

Michael Stearns | Ascend Digital Agency: yet the good thing about referral networking groups are that they're likely going to be ambitious and they're likely to be active on social media so if you can form an alliance with three or four people from a b and i group of people who have a good with optometrist it's like okay well this is they're not all optometrist get grab a few real estate agents grab a chiropractor grab all these people that are in these local community groups that are active and guess what you can form an alliance we recommend each other and then you got the social snowball effect you're welcome

Benjamin Tiger: Guess who's also in those groups, Mike? Two kinds of people that we work with every day. Name them.

Michael Stearns | Ascend Digital Agency: I would say real estate

Benjamin Tiger: That's one.

Michael Stearns | Ascend Digital Agency: agents

Benjamin Tiger: That's

Michael Stearns | Ascend Digital Agency: and insurance

Benjamin Tiger: it!

Michael Stearns | Ascend Digital Agency: companies.

Benjamin Tiger: Real

Michael Stearns | Ascend Digital Agency: Yeah.

Benjamin Tiger: estate and insurance agents are always in the B&I groups, dude. They are. So then you just got connected to an insurance agent who can get your back if you file a claim, and a real estate agent who deals with roofing problems all day!

Michael Stearns | Ascend Digital Agency: de todos los días

Benjamin Tiger: That's my segment for today, chop it up. I gotta go, my phone's almost dead, I love you.

Michael Stearns | Ascend Digital Agency: Dude, if you ever agree to shoot a podcast episode for fucking 19 minutes again, we're done.

Benjamin Tiger: I- Dude, Chop, that's so valuable. Your other shit content you're producing with all these fucking jag bags out there. This is so much more valuable.

Michael Stearns | Ascend Digital Agency: Okay, I'm not cutting any of this. Have a great day, sir. Heheheheh.

Benjamin Tiger: I'm just kidding.

Michael Stearns | Ascend Digital Agency: Love you, bye!

Benjamin Tiger: Love you.