Amazon Lawyer: What NOT To Do When Going Up Against Unauthorized Resellers What The Teck? podcast

Amazon Lawyer: What NOT To Do When Going up Against Unauthorized Resellers

4M ago 52:47

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CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. Before venturing into the Amazon space, CJ was a trial lawyer. He has been quoted about Amazon suspensions and appeals in publications and media outlets, including Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.

In this episode…

Losing money to an unauthorized Amazon seller can be infuriating, and going head-to-head with them in court may seem enticing. While brands that take this route may win in the end, it’s an arduous process that’s rarely profitable. How can you protect your brand against third-party sellers and adapt to the changing landscape?

Having spent his career in the trenches of the Amazon legal space, CJ Rosenbaum recognizes the risks and hidden stipulations behind legal proceedings. Before filing a lawsuit, he says to conduct asset searches to ensure you can receive payment upon winning the case. After evaluating the assets, you may find that the third-party seller lacks the funds to compensate you appropriately. In this case, rather than fighting it out in court, include your exclusive distribution rights in your warranty, denying third-party sellers delivery rights. This gives you the legal right to remove these sellers from your listing.

In the latest episode of What The Teck?, Rolando Rosas interviews CJ Rosenbaum, an Attorney and Partner at Rosenbaum & Segall, PC, about Amazon legal regulations. CJ explains Amazon’s algorithm changes, the ramifications of the FTC lawsuit against Amazon, and the challenges of becoming profitable on Amazon.

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