215 - Learning About Empathy With Ron Gura

That Annuity Show

Summary

Ron Gura, the co-founder and CEO of Empathy joins us today on our show. Empathy aims to provide support and guidance to individuals who have lost a loved one, helping them navigate the administrative and emotional aspects of the process. He shares his personal journey and the inspiration behind starting Empathy. The conversation delves into the workflow and touchpoints of Empathy's services, the co-branded experience for carriers and producers, and the impact of Empathy's services on claimants. The episode concludes with a discussion on breaking the taboo around death and the value of experience over product in the insurance industry.

Takeaways

• Empathy is a company that provides support and guidance to individuals who have lost a loved one, helping them navigate the administrative and emotional aspects of the process.
• The taboo around death and loss needs to be broken, and conversations about mortality and end-of-life planning should be encouraged.
• Empathy offers a co-branded experience for carriers and producers, allowing them to provide personalized support and resources to their policyholders and beneficiaries.
• Having conversations about death and end-of-life planning is essential, and individuals should take the time to discuss their wishes and make necessary arrangements with their loved ones.
• Experience and support are more important than the product itself in the insurance industry, and companies should focus on delivering a positive customer experience throughout the claims process.

Chapters

00:00 Introduction and Weather Update

01:03 The Importance of Life Insurance Claims

02:07 Introduction of Guest: Ron Gura, Co-founder and CEO at Empathy

03:06 The Taboo Topic of Death and Empathy's Mission

04:12 Ron Gura's Background and Journey to Empathy

06:26 The Impact of Personal Loss on Ron Gura's Mission

08:25 The Need for Conversations About Loss and Death

10:04 The Workflow and Touchpoints of Empathy's Services

11:25 The Co-branded Experience for Carriers and Agents

13:26 The Administrative Support Provided by Empathy

15:44 The Impact of Empathy's Services on Claimants

17:44 The Logistics and Timing of Introducing Further Business Relationships

19:02 The Importance of Breaking the Taboo Around Death

23:20 The Value of Experience Over Product in the Insurance Industry

31:10 The Right Time and Approach to Introduce Further Business Relationships

35:12 Closing Thoughts and Advice on Having Conversations About Death

38:33 Conclusion and Call to Action