Vision Creates Opportunities & Security| part 2| Dr. Pero Micic #Mission #Vision

Dr. Pero Mićić - BRIGHT FUTURE BUSINESS

How to turn your mission and vision into your most profitable investment Read here in 18 points why and how your mission and vision can become your most profitable investment: https://www.futuremanagementgroup.com/en/where-are-you-leading-to/

Fewer threats – more future opportunities PROBLEM Why aren't you looking forward to your future successes anymore? You are not sure whether or not your current business will still exist in five or ten years? Are you watching as digitalization and new competitors threaten to disrupt your industry? Some team members have their ideas about future markets, however, there is no solid decision as to which opportunities you want to seize and which you don't? Your intuitive vision has motivated and carried you for years, but lately it has lost its power? SOLUTION What will you live on tomorrow? Use Wargaming to expose your current business to simulated attacks from real, potential and imaginary competitors, including massively disruptive start-ups. This provides a picture of how your business could radically change. Use this knowledge to develop as many alternative business models as possible for your business areas. The constants in it are the effects that your customers really buy. Every other element of the business model is flexible: products, distribution channels, pricing models, production, procurement, everything. Take into account the expected techno-logical advances over the next ten years. Less short sight – more farsightedness and future intelligence PROBLEM Why do your employees keep falling for the short-term trap? To your employees, their wellbeing in the here and how is more important than the future of your company? Everyone knows the goals, but in case of doubt the short-term advantage is decisive? What is right in the long run, but demanding now, is simply not done? However, what is pleasant now is being done, even if it is harmful in the long run? SOLUTION Base your mission and vision on strong emotional needs and motives. This is the only way to make the "Future-We" emotionally important enough to overcome short-term motives of desire and the lack thereof. Less blind flight – more foresight PROBLEM Why do you still keep being surprised by customers, competitors and technologies? You observe moves of your competitors, whose sense and purpose you only recognize when it is almost too late? You sometimes get frustrated that you don't realize the impact of new technologies on your industry until others have seized the greatest opportunities? You quickly notice changes in customer behavior, but what it means for your business model often only becomes clear when it costs a lot of money? SOLUTION Create a future picture of your company consisting of mission, positioning and vision, which acts like a mental probe sent into the future. Juxtapose your vision of the future against current news about changes in technologies, customer behavior and the competitive situation. Less risk –more future robustness PROBLEM Why do you take unnecessarily big risks, known and unknown? Are you aware that a large part of your strategy is based on hope? You and your employees feel stressed by the uncertainty in your environment. You know that with a more sober and systematic look onto risks, threats and surprises, you would feel more secure? You can't provide your colleagues, employees and investors with convincing contingency strategies that would protect you from strategic surprises SOLUTION Develop an expectation scenario, several alternative scenarios and some surprise scenarios. Develop your robust future-strategy on the basis of solid assumptions about the future. Your picture of your future can be your most profitable investment