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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz
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Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial.
Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy.
Show Highlights:
Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit.
Examination of Cyber Week's renewed importance and the growing preference for online shopping.
Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs.
Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts.
Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Checkout Caila's full report here: https://www.salesforce.com/blog/holiday-shopping-predictions/
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Episode Credits
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