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Gated vs. Ungated Content…What’s the Real Answer for B2B Marketers? -- with Anthony Kennada
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To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing.
In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of a gate of some kind.
He also explains how having a first-party relationship with your audience is vital to lowering the cost of distribution, measuring the impact of content, and connecting audience engagement to bottom-line revenue.
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Connect With:
• Anthony Kennada: LinkedIn // AudiencePlus website
• Val Riley: LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
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